All I wanna do is (BANG BANG BANG *GUNSHOTS*) + (KKKKKKA CHING!) And take your money! That's the first thing I remember whenever I hear the word MIA. The Sri-Lankan British Rapper has grown her own popularity among the streets, that's where Donatella comes.The Versace vice president and chief designer decided that MIA should be the new designer of a a capsule collection for Versus Versace.The Versus Versace is an inner line for Versace, initially created by Gianni Versace for Donatella. Prior to his death Gianna decided that his sister Donatella shall have her own inner line.
This is not a new step for Versace though, last May, J.W.Anderson released a collection inspired by the 90's for the label. Having an edgy runway with all the fresh ideas and luxury became the way for Versace after the departure of former creative director Christopher Kane. It's decided that the label will dedicate a capsule collection each season to show case new talents in the world of Film, Fashion and Music. That was shown also in a small collaboration with K-way. A smart move I would say, they would gain a lot of young audience. Versace is all about being bold and over the top, this time they wanted to go to the streets. MIA's new capsule collection allegedly to be consisting of 19 pieces for men and women. The inspiration to the collection is a mix of the real people *according to Versace*, taking it back to the street style.
Junk Jewelry, logo overload and Sports clothing. Donatella says that's it's fast, loud, bold and brings music and fashion together. The bootleg have always been in Versace designs according to -Now designer- MIA. The cheap expensive look is what they went for, what would these kids on the streets -who can't afford high end- wear if they have tons of cash to spare. I am loving the fact that there are lots of denim and jersey wear. The logo is amazing, especially that it has the word MIA all over it. I am not a fan of the fact that it's all green circles, kind of reminded me of Starbucks. I think that the collection doesn't represent Versace as much as it represents the Rapper. I am not sure if that's what Donatella asked for or MIA just didn't pay enough respect for the Versace style.The ads are going viral and it does sound like fun putting Donatella and MIA together. The good news is that the collection does have its own link on the Versus Versace website ... you can visit it Here. The release will be on October 16th, so basically the count down just started. Just like everything else on the website it can be shopped online. For whoever can afford it, suit yourself.
0 comments:
Post a Comment