Elie Saab for Evian Water

"I'll just have some water" have been moved to a totally new different level by Evian. It's not the first time to hear something quite similar to this piece of news. Evian has a long history of collaborating with A-list fashion designers to design its bottles. Names include Jean Paul Gaultier, Dian Von Furstenberg and Paul Smith have designed previous limited edition bottles for the company. This usual step for Evian is a part of branding the water as fashion water, it's the number one plate for fashion models if you know what I mean. I need to drop the mean act and focus on the Arab Pride, Elie Saab is the first Arabic designer to do the limited edition thing.

After taking Hollywood by storm and introducing romantic couture with his fairy tale gowns, he's taking over french waters. Elie Saab started to shine with Halle berry in her infamous Oscar Gown in 2001, opening the door for Lebanese designers to be considered on the red carpet. His latest collaboration with Evian has got the talk of the city, turning water to a luxury item. The new limited edition bottle will hit the restaurants in 3 sizes starting November. The design as stated by the brand official Facebook page is inspired by the Evian Mountains. For me it was more inspired by his own obsession with lace. Being known for it's clarity and purity, Evian branding isn't easy to mix with not so minimal Saab's style. Saab has announced that the brand main concern for inspiration was to reflect purity, however he did need to put his own signature on the bottle. His appreciation for the brand got him to do a completely transparent bottle with his own touch of lace. It's said that it took Elie more than 25 sketches to reach his final decision on the new limited edition bottle design.  

The lace pattern designed on the bottle wasn't inspired by a real life fabric, however it was made from scratch by Elie himself. Saab had some limitations designing the bottle as he only had to go around with patterns and not the logo. He did find a graceful way to relate it to him, other than his name obliviously on the bottle. If you have been up to date with the Paris Fashion Week runway, you would know that his latest Spring / Summer 2014 collection was inspired by Lace. Naming the collection "Lace Garden", his lace inspiration for the bottle just goes along the gowns. Here is the freshly released ad for the new bottle.

Good news is ... It's hitting the high end stores in Egypt as soon as it's released. The price confirmed from the brand will 26 EGP. It's not your average 3 EGP water bottle, however I think of it as a collective item. I will be getting myself one or two and putting it to other uses after drinking them. I am not the type of girl who would pay that much for water, however I will because it's something I can pass on to my future daughter as vintage limited edition. After all, you don't get a water bottle designed by a luxury fashion designer every day.

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