Fashion designers, business women and empire owners, the 27 years old ladies are young stylish millionaires. Both of the ladies have a very distinctive style that manages to put them on the best dressed lists every where. With signature blond loose waves and daring outfits, they take bohemian rich chic to the next level. They decided to launch a new perfume through their Elizabeth & James fashion line. Everything comes in two with these ladies, the Dual perfumes named Nirvana.
Just a couple of days ago, the Olsen twines hosted the launch event for their dual perfumes Nirvana. After two years of "a labor of love" according Ashley, Nirvana comes to life. The official release to the market will take place in January 2014, excursively in Sephora. It's confirmed that the US and Canada will be the first countries to have these new perfumes, however it's not confirmed that the perfumes will cross more borders.
The bottles look identical with different colors. Inspired by the names Nirvana white and Nirvana black, each perfume is colored with it's name. The vintage style is not new to the ladies. Mary-Kate & Ashley designed the bottles themselves, their main inspiration was vintage golden mirrors.
So far there is no official advertisement with both the twins and the perfumes together, the only thing we have is this picture of them pictured with the perfumes in the launch event. The preliminary ad I would say is this minimalist ad with simply the two bottles standing beside each others.
Nirvana black is edgy and dark, while Nirvana white is sweet and light. Vanilla notes mixed with sandalwood and violet is what makes Nirvana black woody. Nirvana white has a strong musk notes mixed with mugeut and peony for a floral scent. The 50 ml will be @ 75$, the 30 ml will be @ 55$ and the rollers will be @ 22$.
The twins say that they felt that Elizabeth & James will be perfect to launch their perfume, according to them it's not just a brand, it's a life style. On the topic of exclusively to Sephora, Ashley said " Elizabeth & James and Sephora together speak directly to out customer". As always a great business move and a stylish design. Whoever wants to smell like the Olsen ladies, will just have to wait 2 months in order to get their hands on Nirvana black & Nirvana white.
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