Anything I read or hear about my super celebrity crush aka Marc Jacobs leaves me in a dreamy state of mind. I love this man and all of his creations, I am obsessed. After acing clothing, accessories and perfumes, he’s going into makeup. So the style god decided to expand his international –soon to be empire- and try his luck in beauty. Beauty and Marc Jacobs are two words that had to be mentioned in one sentences and sold. This is a scoop on the new beauty line.
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| MARC JACOBS @ Sephora |
On August 9th 2013 Sephora was shining with a very special corner for the new Marc Jacobs beauty collection. The first collection has 122 pieces including all the essential makeup and colors. It’s named very conveniently LUST. The price range is between 28$ - 78$ and on the Sephora website apparently it’s selling out! It’s currently available in all the Sephora stores in the US.
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| MARC JACOBS @ Sephora |
And on the same day, a whole dedicated store was opened for the beauty line in New York. The shop is designed to look like a fine jewelry box with glazing glass, chandeliers, minimal furniture and beauty counters made of elegant black granite. The store has some Marc Jacobs accessories as well. The LUST collection is available in all the Marc Jacobs stores as well.
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| MARC JACOBS beauty store |
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| MARC JACOBS beauty store |
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| MARC JACOBS beauty store |
The campaign for the collection is modeled by 23 years old British model Edie Campbell. The shoot focused on bold looks that can be practical and Edie’s super model features helped a lot. Pictures from the shoot are all over the makeup counters in the store which in my opinion gives an exclusive feeling to it all.
The names of the items on the collection are quite unique; supposedly they’re supposed to reflect its effect. There is Genius gel super-charged foundation, Lash lifter gel volume mascara, Magic Marc’er precision pen, Lip lock moisture balm, Shameless bold blush, Style Eye-con plush shadow, Hi-shine lacquer nail polish Perfection powder feather weight foundation, Remedy concealer pen, The face II sculpting foundation brush and Lust for lacquer lip vinyl.
The beauty collection isn’t available yet outside the US, however Robert Duffy CEO of Marc Jacobs Intl. said that he is expecting a beauty expansion. Maybe we can see other beauty stores soon all over the US and outside.
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| Sephora with MJ |
For whoever is passing by the New York … here is the address
385 Bleecker Street, New York, USA
Anything I read or hear about my super celebrity crush aka Marc Jacobs leaves me in a dreamy state of mind. I love this man and all of his creations, I am obsessed. After acing clothing, accessories and perfumes, he’s going into makeup. So the style god decided to expand his international –soon to be empire- and try his luck in beauty. Beauty and Marc Jacobs are two words that had to be mentioned in one sentences and sold. This is a scoop on the new beauty line. 
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