In a new initiative for young fashion,
Vogue has done it again. Vogue UK is launching it's first ever magazine that will be targeted at a younger audience. Something like Teen Vogue US, however for a much wider age spectrum and with much more sophistication. The point of the magazine is to have more hip content, more daring editorials and much more budget aware items, as they know that younger audiences are still at the beginning of their careers and don't have the luxury to spend as much as an older audience. For Vogue UK that's a very smart move, as ELLE has earlier released a magazine named ELLE Girl, that left quite the positive indication on the audience, however the it closed down. In a way or another the magazine has an already tested audience. Alexandra Shulman -Vogue UK Editor- said "We know how much they love the magazine, and so I wanted to produce something that would have bespoke content for a younger audience". The first issue hit stands in the UK today May 6th 2013 with the regular issue in the same package with no extra fees. Miss vogue first issue is some how smaller than any other Vogue, only 124 pages. Guess Who's the cover girl of the first issue? or as they call her who's the first Miss Vogue? Non other than UK sweet heart and Super Model Cara Delevingne. The cover is lively and says YOUNG without speaking, Cara in with her long blond locks and thick signature eyebrows looking amazing in pink outfit and a grey crop top, bright lips and lots of knuckle rings. The cover itself reveals what's happening inside, all trendy, young and hot things.
The odd thing is, I got last March issue of Vogue UK and Cara was the cover girl, I think that's a quite risky move from Vogue to do that, what message are we sending here "We are not creative" or "There is no difference between the 2 magazines, we just want to make more money" or "We couldn't afford it, so we paid for one model to do two covers" .. I hope there a different message. It's important to mention the fire Liz Jones, The daily mail UK opened on Miss Vogue. Liz is angry, the editor of Vogue is the same editor of Miss Vogue and she's in her 50's ... her approach is basically, when you're 50, how can you write for teens. I sort of agree with Liz on this, now that the world is open for us young ladies, all of these blogs and youtube vloggers, we're not easy to please crowd and Vogue advertisers better realize that before placing channel ads and D&G outfits in the editorial the team needs to remember that the budget awareness doesn't mean 50 $ less, more like 1000 $ less. I haven't read the magazine yet, so I can't really judge it; however these are pieces of the editorial and the cover, I hope I get my hands on it soon and for these lucky ladies in the UK currently, run and get your Vogue package starting today to see and judge for yourself.
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